Marketing that moves
premium assets.
NelM brings institutional-grade creative, targeted distribution, and real deal experience to every listing — so the right buyers show up, and premium valuations hold.
Generic marketing doesn't move premium assets.
Most brokerages rely on the same playbook — an OM template, a CoStar listing, a broker email blast. That might move a $2M property. It won't move a $30M one.
Investment-grade buyers are sophisticated. They're evaluating your marketing as a proxy for how the asset is managed. Generic signals average. Average doesn't command premium pricing.
NelM was built for deals that require a different standard.
The OM is your first impression. Make it institutional.
We design offering memorandums that communicate quality before a buyer reads a single metric. Every layout decision — typography, hierarchy, photography, financial narrative — signals that this asset is worth the price on the cover.
We write the investment thesis, design the financials, and build OM packages that are both print-ready and digital — with gated download pages to capture and qualify buyer interest.
Most marketing agencies don't understand the numbers. Most brokerages don't understand the creative. We're both.
We reach buyers who are actually in the market.
CoStar and LoopNet get you volume. We get you qualified buyers. Our campaigns target active investors, capital partners, and co-broke brokers through LinkedIn, programmatic display, and direct email — based on deal size, asset class, and submarket activity.
For single-tenant assets like Nike @ Gray Oaks, we built targeted outreach to 1031 exchange buyers and net-lease specialists — the buyers who actually close on credit-tenant income plays at that price point.
We've been in the room when deals close.
Our team has direct experience inside institutional brokerage marketing — not as outsiders designing PDFs, but as people who understand what moves capital at the $10M–$50M level.
From single-tenant office like 901 Corporate Center in Pomona to creative industrial in Portland, we've built campaigns across asset types, markets, and deal structures — and we know what it takes to hold a premium valuation through close.
A sample of what we've marketed.
From Class A office to single-tenant credit to creative industrial — campaigns across asset types, markets, and price points.
Four phases. Zero guesswork.
Everything your listing needs to move.
The full marketing stack for investment-grade real estate — built to work together.
Real estate marketing is a specialty. The firms that do it well combine design fluency with financial literacy — they know what a cap rate signals to a buyer, what makes a submarket narrative compelling, and how to frame a lease structure as a strength.
We've worked on $753M+ in commercial and investment sales. We know what works — and what gets deals done.
- Direct experience in institutional investment sales marketing
- Creative team that reads financials — cap rates, NOI, WALT, price per SF
- Full-service: one team from OM design to paid media to property website
- Buyer targeting that reaches qualified capital, not just volume
- Investment narrative development for every asset before launch
- Track record across multiple markets and asset classes
- Results reporting tied to buyer activity, not vanity metrics
Ready to market your asset the right way?
Tell us about your property and we'll build a custom marketing strategy — no obligation, no generic proposals.